Northrop Grumman
Shot on Webb
OOH
ADC Awards: Silver for Photography Drone/Ariel
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The James Webb Space Telescope, built by Northrop Grumman, is the most powerful camera in the universe, a true engineering marvel. It took decades to develop. Ten different technologies had to be invented from scratch to make it possible, including a new element on the periodic table. The images it captures, billions of light years away, allow Webb to see into the distant past and, perhaps, the Big Bang itself.
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Bring Webb’s awe-inspiring vistas down to Earth.
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Help Northrop Grumman get the credit they deserve for creating and building the Webb telescope as the prime contractor.
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To showcase its capabilities and the incredible company that made it possible, we wanted to share its groundbreaking images with the world. So, we took one of Webb’s sunning photos, captured 2,000 light-years away and ran the image in multiple outdoor locations, taking a shot at Apple’s “Shot on iPhone” campaign by showing what a truly powerful camera can do.
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AdAge, Adweek, Agency Daily, The Drum